Mike McKinley and Alive!Alive! Associates Books

As an author, Mike has published 5 books on a variety of business based topics. His books have been read by thousands of individuals and they firmly cement his standing as a renowned speaker and business consulting expert. Read about his most recent books below.

Finally... the perfect tool for keeping your customers and growing your business!
To purchase call 1-800-225-4769 today!

They Have the Money:  A Simple Equation for Keeping Your Customers is an essential tool for any service-oriented business.  With advice, stories and exercises to use in your business, Mike McKinley’s book will help you succeed in getting customers to:

1. Remain with your business, preferring you to your competition, every time.
   
2. Return to your business, to give you more opportunities to serve them.
   
3. Refer their friends, creating growth through positive word-of-mouth.

With clear examples and easily understood explanations, Mike McKinley will lead you through the simple formulas that can help you better serve your customers – and enjoy greater customer loyalty and profits.

They Have the Money:  A Simple Equation for Keeping Your Customers will help you:

1. Add value to every transaction.
2. Subtract anything that detracts from customer satisfaction.
3. Divide encounters with customers into segments that help them buy – happily.
4. Multiply customers’ surprise at how well they’ve been treated.

Mike McKinley draws on his lifetime of leading companies, working with businesses, and being a customer to help you and your business grow and succeed.

 

 

Laugh, Learn, and Grow Your Business.
To Purchase call 1-800-225-4769

If you enjoy laughing while you learn, you will love this book, filled with more than 100 photographs, each providing a life lesson. Gain 100 insights to business and personal development. Humorous graphics and anecdotes combine with Mike’s straightforward insights into living better at work and at home. You’ll find something for everyone in this easy-to-read yet powerful book.

Chapters include:

1. Customers—The Reason Business Exists
2. Teamwork and Leadership in Business
3. Quality in Business
4. Change and Problem Solving in Business
5. Educational and Personal Growth of Team Members
6. Balancing Work and Home
7. Humor at Work and Home

 

 

Get Motivated. Get Real. Enjoy the Moment.
To Purchase call 1-800-225-4769

Immerse yourself in enjoying, appreciating, and celebrating life. Mike McKinley’s best scripts from his Keeping Alive syndicated radio program are captured in this book.

Each one-page vignette has a reminder message on getting the most out of your life at work and at home. This is the perfect book for people too busy to read cover-to-cover and too smart to stop learning!

Chapters include:

1. Appreciation
2. Change
3. Relationships
4. Feelings
5. Abilities
6. Thoughts
7. More thoughts

 

 

Balance your world.  Enjoy life.  It's your choice.
To Purchase call 1-800-225-4769

Being called the "handbook for life," Mike's newest book provides strategies to help balance your life, labor and love and the many challenges people face on a day-to-day basis.  This entertaining and easy-to-read book will not only give you insights to alleviate day-to-day stress, but will also give you a new outlook on your life, your labor, and your love.